Business or Purpose?
Approach your business as a business and it will be treated as such. Transactions will take place, value will be traded with your customers, and expenses will be expenses. Now imagine that your business became your purpose and you treat it no different than your home, your employees as your family, and clients as your friends. Typically friendships are built upon common interests; your relationship with your clients is already similar. The common interest becomes the value you produce for each other, no different than any other relationship, the difference is that you are working together rather than apart, your are learning from each other rather than from each other’s mistakes, you are creating something you will both enjoy to benefit both of your interests. Imagine business as a purpose, a way to live, and a way to build relationships based on common interest rather than a way to make a profit. Imagine going to work every day feeling the same way as when you’re going home. Promotional Videos
A compelling promotional video that is professional yet appeals to the right emotions can be a great way to get people talking about what you're up to. We leverage our experience and creative vision to create something that gets everyone interested in your company. Integrating these videos into your website is an important aspect of keeping up with the latest online trends. Customers tend to respect and enjoy a company who is always improving their web presence. Talk to Resistance Marketing about how to integrate video into your website in a clean professional fashion. New Dreamhost Look
Dreamhost (the company we host our websites on) has previewed their new look! Dreamhost hosts more than 1 million domains and focused solely on providing a quality customer experience backed by the absolute best web hosting technology in the industry. They have been by far the best hosting company we have ever used. |
SOPA Bill Causes Internet Blackout
Major names in the online world such as Google, Wikipedia, Mozilla and Reddit are censoring their own websites with black bars and blacked-out pages in protest of SOPA and PIPA, two online anti-piracy bills currently under consideration on Capitol Hill. Lawmakers who support the bills say the Stop Online Piracy Act and the Protect Intellectual Property Act will protect the intellectual property rights of music, movie and TV studios. But the websites and tech giants taking part in the Wednesday blackout argue that SOPA and PIPA would allow for a censoring of the Internet that would forever alter the Web and what we can do, say and publish online. Marketing Strategies for the New Year
With a little planning, some smart marketing, a little collective self-image psychology for the company and a focused effort, it’s all entirely possible. As Napoleon Hill is famous for saying, “What the mind can conceive and believe, the mind can achieve.” It is true. We become what we think about. Our thoughts dictate our subconscious behavior, at home and in the business world. You just have to set high standards, believe in the goal, and lead the way with a marketing action plan that is realistic, measurable and systematic. American Patent Agency
American Patent Agency has a proven track record working with independent inventors, academic institutions, government agencies, as well as public and private companies. Our experienced team of patent agents have written over one hundred patents for independent inventors, startup companies, and Fortune 500 companies. The American Patent Agency has signed Resistance Marketing as its dedicated marketing firm. We have already provided new branding as well as a new website. We have created a logo that fits the vintage style of a professional agency while staying modern using clean simplicity and a risky font that turned out perfect. |
